Welcome to the Good Place! PR & Strategic MarketingInfluencers & Live EventsUA & Performance MarketingIP & Brand PartnershipsMultimedia ProductionASO, SEO and Online PresenceSocial Networks & Platforms

Specialising in Games Marketing, Digital Communications & Education

The collected portfolio of

Brandon Marsh

I grew up in Southwestern Ontario, Canada, and now call Tallinn, Estonia my home. Over my career, I’ve worked with a diverse range of individuals, businesses, governments and non-profit organizations to achieve a wide variety of marketing, communication, and promotional goals.

My passion for exploration throughout the world and across virtual dimensions is fueled by curiosity of the historical and fascination with the futuristic, along with a lifelong fondness for communications, digital media production,
and electronic interactivity.

If you like what you see and want to get in touch, please don’t hesitate to contact me!

2020 – Into the Radius VR ExpCast
2019 – devCom – Hot Wheels Infinite Loop AWS Game Tech + Twitch Developers, Köln
2019 – Creative Finland Podcast
2019 – ‘IP and Brand Game Development: X-Files and Beyond‘ ExperienceTurku:Scaling Up, Turku
2019 – ‘Ekspert Eesti mängutööstusest: edulugudele pole mõtet keskenduda, õpime põrumistest‘ Geenius.ee
2018 – ‘Brandon Marsh talks X-Files Deep State‘ DecayMag
2018 – ‘Rated-R – The Bacon is out there…‘ Bammsters
2018 – ‘Episode 303‘ Grimerica
2018 – ‘Panel: X-Files: Deep State Developers‘ X-Fest: Celebrating 25 Years of the X-Files, Utica, IL
2017 – ‘Vidya Games‘ Eesti Ettevõtluskõrgkool Mainori IndieÖÖ, Tallinn
2015 – ‘Reality and Virtuality‘ Goethe Institut: MÄNGUKIHK!, Tallinn

Bio

Media

HIGHLIGHTS AND

RECENT PROJECTS

Hot Wheels Infinite Loop

Creative Manager

Marketing Partner
Liason with Mattel Digital Games
Launch Event Coordinator
Art Asset Production
Nominated for PocketGamer Best Marketing Team 2020
Nominated for Best Racing Game and Best Mobile Game at Gamescom 2019

Into the Radius

Creative Manager

PR & Marketing Lead
Community & Social Media
Narrative Assistant
Multimedia Production

The X-Files: Deep State

Creative Manager

PR & Marketing Lead
Liason with FoxNext Games
ARG & Special Event Promotions
Community & Social Media Management
Winner of Game Industry News – Best Mobile Game of 2018

25

Game Projects

6

Years in the Game Industry

1650

Pots of Tea Consumed

00

Deadlines Missed

Experienced working with remote and international teams.

I am ready to tackle any challenge with an extensive set of skills, talents, and experience
in a diverse range of roles and responsibilities.

Pre-Production

In the concept and formation stage of a project, I provide research and analysis to assist in preparing the project’s development and suitability for the market.

Platforms / Partnership Pitches
Game & App Name Research
Competitor & White Space Analysis
Style Experiments (Art Style, Text, etc.)
Keywording

Pre-Release / Soft-Launch / Production

In the lead-up to a project’s release, I develop short and long term marketing plans, oversee the development of assets for the market, social networks and online presence.

Strategic Marketing Plans
Social Media Content / Promotion Plans
Set-up of Social Pages + Accounts
Website (Design, Content, SEO)
Community Management and Community Building (Discord, etc.)
Asset development (Key Art, Screenshots, Icon, UA banners, Market Text)
Video trailers (Teaser, Preview, Official, etc.)

Release

Upon the release of the project, I have a package of promotional assets ready for the media, reviewers and influencers. Promoting the release and soliciting reviews from content creators and media to generate as much organic traffic as possible.

PR, Press Releases and Press Kits
Game & App reviewer and Influencer coordination
Advanced previews
Promotional items and packages (Swag)
PR Agency / External Partner Coordination
Event Planning & Management
Support related (Helpshift/Helpdesk/Zendesk etc.)

Post-Release / Live-Ops

Long-term projects need routine care and improvements to support it’s growth and development. I oversee the weekly tasks related to paid traffic, plan out promotions, calendars, make improvements in searchability through ASO.